Back to School

Much to the dismay of students, but to the delight of parents; the return of school is right around the corner.  There are many promotional items that could be applicable in this arena i.e lunch boxes, pens, parking space tags, stickers, t-shirts etc..  But today we only want to focus on the one item that has been in existence forever and is a required from Kindergarten through a PhD.

Custom Printed No. 2 Pencils

This is the perfect pencil for students of all ages.  It is available in 15 different colors and includes an optional 2 color imprint. Making it easy to match any logo or slogan.  It has #2 graphite insert, the standard requirement for most scanned documents and test.  It also includes a high-density rubber eraser. The low cost cost and durable nature of this item makes it a must-have item for students.  I personally have not tested this theory, but the word is, it will dominate every pencil on the playground in “pencil break”.

As Low As $0.15/each

As Low As $0.15/each

Sports Schedule Magnets

As mentioned in our previous post, college football season is right around the corner with college basketball season trailing not too far behind.  One of the most effective tools we have seen for promoting your business along side your favorite sports teams are fully customizable sports schedule magnets.  You can include your company’s logo as well as the season schedule for your favorite team or teams.  If you live in the south you might want to include entire SEC football schedule or the ACC basketball schedule along with your company logo.

If you prefer pro sports to college sports that works as well.  Just request that they are customized with your favorite NFL team or teams.  If you live in the Pacific Northwest you could consider printing the schedule for the reigning Super Bowl Champs – Seattle Seahawks.

The real benefit is sports schedule magnets have a higher perceived value.  While someone may keep a magnet with your company’s information they are much more likely to keep that exact same magnet if it includes their favorite sports team schedule.

Popular Sizes for Sports Schedule Magnets:

We have magnets in many sizes to accommodate any need.  Below we have included a couple of our most popular options for sports schedule magnets.

1) 2″ W x 3 1/2″ H – Approximately the size of a Sports Schedule Magnetbusiness card. If you only want to include one teams schedule and your company information, this is a perfect fit.  They are low cost and fully customizable. As low as $0.16/each

2) 3 1/2″ W x 8″ H – This option allows you to include multiple team’s schedules.  This magnet can be printed either vertically or horizontally. As low as $0.39/each.

Six Weeks From Today!!!

College Football is Back (almost)

It is hard to believe that college football season is a mere six weeks away. Kicking off in Atlanta Thursday, August 28th with a match-up between Ole Miss and Boise St. Or…. if you are so inclined, you can catch the real Thursday night showdown between Wake Forest and Louisiana-Monroe; hopefully the sarcasm is evident.  For some hopefuls, that means a quest for the national championship begins and for others it’s simply a time to tailgate with 60,000+ of your closest friends.  Regardless of which camp you fall into, the college football season is filled with  excitement, heartache, what if’s, office trash talk, and BBQ.  Besides our love for football, what does this post have to do with promotional items you may ask?!

Leveraging Corporate Sponsorships

We all know that corporate sponsorships play a significant role in major college sports.  And no where is that more apparent than college football stadiums on beautiful Saturday afternoons in the Fall.  There are corporate sponsors for everything from the scoreboard, the stadium cups, the lemonade stand, gifts at the ticket gate and, if allowed, urinal sponsors.  Leveraging these opportunities effectively is paramount to getting the proper return for your marketing dollars.  And what better way to do so than putting custom branded promotional items in the hands of fans?  Below are just a few fan favorites (pun intended):

Custom Branded Poncho’s

Torrential downpours are inevitable at some point during the season.  While downpours will deter some, it will fuel the excitement for others.  Either way, a custom branded poncho is a great alternative to sitting at home on the couch or sitting in the stands soaked.  This poncho is lightweight, reusable and includes a hood.  It comes in a variety of colors including clear, white, yellow, blue, red, and light green.

As Low As $1.20/each

As Low As $1.20/each

Custom Printed Stadium Cups

One of the most practical and highly sought after corporate giveaways at sporting events; the legendary stadium cup!!  Multipurpose, reusable, and desired by all.  Available in many colors and includes a 2 sided print.

As Low As $0.45/each

As Low As $0.45/each

Customized Folding Chairs

A great item for tailgaters.  Whether you are relaxing while you wait for the pig to come off the cooker or watching the kids emulate their favorite player in the parking lot, custom branded folding chairs are a great choice.  These chairs allow for 3 different imprint locations and include a carrying bag for easy mobility.  They also include two cup holders for your stadium cups. However; go easy on the pig as they do have a weight limit…..

As Low As $15.99

As Low As $15.99

Hopefully these items will get your wheels turning as you consider how to effectively leverage your sponsorship dollars.  There are many parallels between a successful football season and a successful marketing campaign.  The legendary Paul “Bear” Bryant captured that beautifully by stating “Its not the will to win that matters…everyone has that. It’s the will to prepare that matters.”

 

Keep it Simple; The Same ol’ Corporate Merchandise

Creative and unique promotional merchandise is exciting but let’s be honest; there is always going to be a place for custom branded pens, sticky pads, table covers, cups, coffee tumblers etc..  These items are great giveaways for trade shows, seminars, sponsored events, gift bags, or just something to equip your employees with as they go about their day.

Things to Consider When Purchasing Giveaways

The most common mistake made when ordering corporate merchandise is not factoring in what your needs will be for the entire year.  Often times people will only purchase what they think they will need in the upcoming month or quarter. Buying in bulk can greatly reduce the price per unit and in some instances reduce set up and freight charges.  Of course, you can’t always count on the popularity of a piece of swag.

Another common mistake is continuing to order the same ol’ pen , list pad, coffee tumbler etc.. that you have ordered for years. We understand that change is difficult but with change comes opportunity.  In the world of corporate merchandise that could be the opportunity to free up money in your marketing budget.  Keep in mind that items go on sale from time to time, and often times you can find an item of comparable quality at a better price point.

Writing Instrument: Custom Branded Clic Stic

Clic Stic

Normally $0.77/each. Currently On Sale: $0.56/each

John Hancock used this pen to sign the Declaration of Independence – not really. Hopefully, you get the point; this pen has been around forever but it is still incredibly popular.  It is a quality pen that comes in over 600 color combinations with various ink color choices.

Drinkware: 16 oz. Double Wall Acrylic Tumbler with Straw.

16 oz double wall acrylic tumbler

As Low As $2.99

This custom branded tumbler is a very practical and affordable give away item.  The double walled design allows for use with hot or cold beverages.  As the pictures illustrates it comes with a lid and straw in many color combinations.  It is a perfect item for the “on the go” business professional.

How I Learned to Stop Worrying and Love the SWAG

Guest Post by: Derek Maine, Marketing Coordinator at Teague Campbell Dennis & Gorham LLP

When I started in my role as a marketing coordinator I had a dirty little secret that I did not keep secret from any of my co-workers and bosses – I hated SWAG.  I associated promotional products with trade shows I would attend with my father growing up and kept envisioning an empty, broken-down trade show with useless trinkets littering the floor.  I wanted to spend our resources on fancy souped-up legal software, CRM systems, basically anything but a Teague Campbell bobblehead.  I was wrong (it happens from time to time), and two separate instances showed me how wrong I was.

A few months after starting in my new position I received a call from a very lovely, but quite frantic woman.  She was upset.  Apparently she was unloading the dishwasher and a travel coffee mug with our logo slipped through her hands and shattered on the floor.  It was her husband’s favorite mug, he used it every day, and was there any way that I could ship her a new one.  She would gladly cover the cost of the mug and shipping.  I was shocked. People love this stuff.  It’s his mug. Of course I sent her a few new ones and some other fun items and told her to call me anytime if she needed anything.

The second instance that brought me fully into the fold and loving SWAG has to do with relationships.  I went to an early morning coffee meeting for the Raleigh City Group Legal Marketing Association.  There was a gentleman there that provided promotional products to companies.  He didn’t pass around mouse pads with his company’s logo on it.  He joined in on a conversation about CRM software with smart, helpful, tangible advice from his own experiences.  He asked questions and was getting to know and understand the challenges the group faced in marketing.  I didn’t hear him mention SWAG or promotional products once; I only knew what he did based on his business card.  At Teague Campbell, our attorneys are constantly working to get to know their client’s business and industry, instead of listing off a litany of legal services we provide.  We provide ourselves on that because, essentially, our job, like most people’s job in the service industry, is to make someone else’s work-life a little bit easier, a little safer, a little more predictable in an unpredictable business climate.  Here was someone doing the exact same thing – living out the principles we preach.

So we met for coffee. And again, there was not a pitch or some huge magazine of products.  It was a frank and productive discussion on the type of clients we work with, the industries we service, the sort of event we go to.  Most impressively, he had ideas.  We were launching a new service that would include marketing to financial advisors.  With a background in that industry, he went over the various trade groups and associations and the sort of marketing that works and doesn’t work with an unfamiliar group.  He was helping me do my job. And he had specific ideas about promotional products.  Instead of selling me a catalogue, he listened to what my firm’s goals were and got creative about ways we could incorporate promotional items into the events and for our clients and prospects.

Because of where you are reading this, you have already figured out the company.  The gentleman’s name was Ben Hedgepeth of Th!nk Promotional Group.  While we’ve just begun our partnership, it is clear that this is a true partnership, with each us striving to make each other’s job a little bit better, a little bit easier.

One last story.  At a recent unnamed event, I was sitting with a group of fellow exhibitors listening to the speakers.  The talk that day, like a lot of talks and a lot of days in business, was about relationships.  The theme was familiar to all of us — building partnerships at every level of an organization and valuing great service.  I asked a few fellow exhibitors who provided their SWAG.  One gentleman said “some company out of New Jersey,” another one said, “I actually have no idea, I have an email address if you need it.”  Clearly the concept of relationship building and partnerships was not reaching every level of these two particular organizations (and they were two very good organizations). When someone asks me who provides my SWAG, I get to say, “Ben Hedgepeth. He lives and works in Raleigh, if I have a question or need something he can be at my office in ten minutes.”

 

40th Birthday; The Rubik’s Cube

It was on this day in 1974 that Erno Rubik a young professor from Budapest developed the prototype for the Rubik’s Cube.  The original design was made out of wood and required more than a month for the inventor to solve.  The Rubik’s Cube, as we know it today, has become the worlds most popular selling toy.

Custom Branded Rubik’s Cube

Rubik's Cube

As Low As $6.99

This promotional item is great for schools, camps, learning centers, and educational workshops.  Keep your clients engaged and enraged as they try to solve the worlds best selling toy.

It’s More Than Just Promotional Merchandise; Its a Tool

Here at Th!nk we get to interact and chat with some incredibly brilliant and creative people.  We love to hear their ideas and see how they are using promotional merchandise as a tool to continuously stay in front of their clients. Man, do they do a good job.  Below are just a few snippets of just how genius our customers are.

Impress Your Client’s With Custom Branded Gifts That Require a Follow Up Item.

“Aw, thanks..a…..cheeseboard..with your logo?” Wait! There is a card: please select your favorite assortment of cheese from the list and we will hand deliver it in the next two weeks.  Now you have captured your clients attention!  Or a set of grilling utensils followed up with fresh surf and turf.  However; lets be honest, In the south, properly prepared pulled pork is the best way to grab your clients attention.

Custom Branded Cheeseboard

Hardwood Cheese Board

As Low As $11.66

This custom engraved cheeseboard will look great in your clients kitchen.  It is classy, functional, and an excellent conversation starter.  Not only does it function as a cheeseboard but it could be used as a cutting board.

Laser Engraved Custom Grilling Set

BBQ Grill Set

As Low As $15.50

Who wouldn’t get excited about using these bad boys over a charcoal grill cooking a Cowboy Ribeye thick enough to make John Wayne proud? Or if you prefer lighter fare, they will do the trick for chicken, fish, vegetable kabobs etc.. This laser engraved stainless steel grilling set has it all: serrated spatula, stainless steel brush with scraper, bottle opener, and tongs.  And a gift box to make it all nice and pretty.

Your clients have chosen to align themselves with your company for one reason or another.  It could be based on price, expertise, responsiveness, attention to detail, trust etc.. All of which are critical to a good working relationship.  However; I would venture to say that most clients stay with you long term because of the experience.  Create a delightful experience and your clients will NOT leave you.