In June, the U.S. Open returns to North Carolina for the third time in 16 years. The legendary Pinehurst #2 will host players in what is often cited as the most mentally taxing golfing event of the year. Designed in 1907 by Donald Ross, the evil genius, this course has served as the site of more single golf championships than any course in America. In 2014, this course will make history again, serving as host to the U.S. Open and Women’s Open Championships in consecutive weeks. When anyone who knows anything about golf hears “Pinehurst #2” they think of Payne Stewarts legendary “fist punch” or associate it with class.
You see, Pinehurst #2 elicits memories of greatness that most want to have associated with their company or brand. When someone hears your company or brand name, what are they thinking? How are you leveraging each opportunity, like the U.S. Open, to grow this image?
Making Birdie with the Right Promotional Item
Are you planning to have a booth at the US Open? If not the US Open, is your company planning to sponsor another outdoor event this year? If so, below are our top three picks for promotional items.
Stay Hydrated: Custom Branded Bottled Water
June in North Carolina lends itself to incredibly hot days. What better way to attract people to your corporate booth than offering custom branded bottled water. Having your logo printed on the most desirable item besides Phil Mickelson’s autograph at the US Open will certainly drive traffic to your tent.
Keep Cool: Slim and Slender Misting Fan
Sweating it out on the golf course is expected if you are playing; however, dripping in sweat is considerably less enjoyable if you are watching. Beat the heat with a custom branded battery-powered misting fan. This slender fan will easily slip into the pocket of tournament goers, is easy to use, and will keep your brand in the face of patrons throughout the tournament.
Avoid Sunburn: SPF 30 Sunscreen Spray
Corporate swag is supposed to burn your brand into the mind of customers. Do just that while helping them avoid a Kenny Powers grade farmer’s tan. Everyone agrees nothing is more miserable than a day in the sun that leaves you clamoring for the aloe vera bottle. Custom branded sunscreen spray is an excellent promotional item for all outdoor events.