College Football is Back (almost)
It is hard to believe that college football season is a mere six weeks away. Kicking off in Atlanta Thursday, August 28th with a match-up between Ole Miss and Boise St. Or…. if you are so inclined, you can catch the real Thursday night showdown between Wake Forest and Louisiana-Monroe; hopefully the sarcasm is evident. For some hopefuls, that means a quest for the national championship begins and for others it’s simply a time to tailgate with 60,000+ of your closest friends. Regardless of which camp you fall into, the college football season is filled with excitement, heartache, what if’s, office trash talk, and BBQ. Besides our love for football, what does this post have to do with promotional items you may ask?!
Leveraging Corporate Sponsorships
We all know that corporate sponsorships play a significant role in major college sports. And no where is that more apparent than college football stadiums on beautiful Saturday afternoons in the Fall. There are corporate sponsors for everything from the scoreboard, the stadium cups, the lemonade stand, gifts at the ticket gate and, if allowed, urinal sponsors. Leveraging these opportunities effectively is paramount to getting the proper return for your marketing dollars. And what better way to do so than putting custom branded promotional items in the hands of fans? Below are just a few fan favorites (pun intended):
Custom Branded Poncho’s
Torrential downpours are inevitable at some point during the season. While downpours will deter some, it will fuel the excitement for others. Either way, a custom branded poncho is a great alternative to sitting at home on the couch or sitting in the stands soaked. This poncho is lightweight, reusable and includes a hood. It comes in a variety of colors including clear, white, yellow, blue, red, and light green.
Custom Printed Stadium Cups
One of the most practical and highly sought after corporate giveaways at sporting events; the legendary stadium cup!! Multipurpose, reusable, and desired by all. Available in many colors and includes a 2 sided print.
Customized Folding Chairs
A great item for tailgaters. Whether you are relaxing while you wait for the pig to come off the cooker or watching the kids emulate their favorite player in the parking lot, custom branded folding chairs are a great choice. These chairs allow for 3 different imprint locations and include a carrying bag for easy mobility. They also include two cup holders for your stadium cups. However; go easy on the pig as they do have a weight limit…..
Hopefully these items will get your wheels turning as you consider how to effectively leverage your sponsorship dollars. There are many parallels between a successful football season and a successful marketing campaign. The legendary Paul “Bear” Bryant captured that beautifully by stating “Its not the will to win that matters…everyone has that. It’s the will to prepare that matters.”